“Design backward from the life you want rather than forward from the thing you already know how to sell.”
That’s what this opened up for me. After more than 20 years of selling expertise primarily one person at a time, I’m realizing how easy it is to mistake the delivery model for the value itself.
This makes me very happy, Amy. That distinction between the delivery model and the value itself is such an important one. We can become so accustomed to how we’ve always delivered our expertise that it starts to feel inseparable from the expertise itself.
But once you separate the two, suddenly there are many more possibilities.
“Design backward from the life you want rather than forward from the thing you already know how to sell.”
That’s what this opened up for me. After more than 20 years of selling expertise primarily one person at a time, I’m realizing how easy it is to mistake the delivery model for the value itself.
Really good piece, Pia.
This makes me very happy, Amy. That distinction between the delivery model and the value itself is such an important one. We can become so accustomed to how we’ve always delivered our expertise that it starts to feel inseparable from the expertise itself.
But once you separate the two, suddenly there are many more possibilities.